To Judge or Not To Judge
May 29th 2008
Every Wednesday for the past few months, I was able to watch movies during International Film Club at school. We had watched a total of three movies: a Japanese cartoon Totoro, Secret, and La Vita e Bella.
Secret: The Secret that Cannot Be Told. It is a Chinese movie starring Jay Chau. I thought it was a really interesting movie, although I didn’t like the ending of it. However, I just watched the trailer for this movie, and it was even worse than the ending itself! That was when I remembered I had made a movie trailer myself. I realized once again how it is important to have a good movie trailer because that is what makes the viewer make his or her last decision. I was very disappointed when I saw the trailer for this movie. It definitely did not do its job of capturing a viewer’s attention. I stopped watching it even before the trailer was half way done.
First, it was slow and quiet. Movie trailers should be the complete opposite - quick and loud. It should have quick snapshots of several interesting scenes from the movie that somehow describes the overall plot. In other words, it should be short but smooth at the same time. The scenes don’t necessarily have to be in sequence from the movie. For example, the infamous Harry Potter series have excellent movie trailers.
As you can see, there is music in the background and the trailer sums up the three hour long movie in less than three minutes. It shows scenes that leave people thinking “What does that mean?” or “I want to know what happens next”. The scenes shouldn’t show too much of the movie because then viewers wouldn’t go to the movies to actually watch the movie. The objective of a trailer is to captivate people’s attention.
Having an efficient movie trailer is almost as important as a book cover for a novel. Many of you may know the phrase “Don’t judge a book by its cover”. No matter how interesting the cover may seem, the actually story may be complete rubbish. And vice versa, a novel may have the simplest cover possible, but the content may be amazing. You will never know until you open it up and examine what is inside it. The same goes for movies and movie trailers. If a movie trailer is the equivalent of a book cover, you should not judge a movie by its trailer. Just as I had experienced, not all trailers depict the movie. I suggest you read the synopsis rather than watch trailers while deciding which movie to watch.
